Feature Update

Automatic Announcement & On-Sale

/ Prekindle

While planning your events, you may prefer to schedule a specific date & time for your announcement and on-sale.  This flexibility is easy to manage from your Prekindle dashboard.

The Announcement is when the specifics of the event are published to the world, through visibility on the Prekindle website, as well as syndication to event discovery sites like Songkick, Eventful, and Bandsintown.  This includes the dates, times, description, and more.  You can control this manually by clicking PUBLISH, or by setting an announce date.   It’s best to publish your event 24 hours in advance of your marketing date to increase search results and event discovery.

The On-sale is when tickets  are available for purchase.  Tickets often go on sale when the event is announced, but you can configure this to your specific needs.

Your customers will see when the tickets go on sale when they visit your ticket page.

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Better Links For Your Events

/ Prekindle

Easy to read links improve usability and increase the likelihood that search engines can make sense of your content.  Your events on Prekindle are automatically linked to with high quality, SEO-friendly URLs.

For example: www.prekindle.com/event/29458-my-music-festival-dallas

You can access & customize your links on the Promote tab of your event.  You can also create tracking links to track the sales from a specific channel.  Check it out now!

Learn more about Prekindle.

Advertise Your Events On Facebook

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Creating ads on Facebook has never been easier.  You can now utilize the full power of Facebook’s conversion optimized advertisements for your events on Prekindle.

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Your Facebook Pixel is required for Facebook to optimize your ad for conversions.

Prekindle can automatically place your pixel on your event promo pages and checkouts. We provide Facebook with the following customer actions to help optimize your advertisements for conversion: PageView, InitiateCheckout, and Purchase.

Source: www.facebook.com

Ad optimization: When you use the Facebook pixel in combination with the bidding option Optimize for Website Conversions, Facebook will automatically show your ads to people who are most likely to convert.

Measurement: You can measure the number of conversions your ads generate to calculate your return on ad spend. That way you’ll see how much you’re spending for each conversion and can fine-tune your ads accordingly.

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Forms, event registration & data collection

/ Prekindle

Create simple forms to be filled out along with your purchases to enable data collection or complex registration.

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  • Sponsorships – Sometimes you need data. Sponsors may require it, and having the ability to query your customers can make the difference.
  • Registration – Some events require a more complex registration than you typically get during a checkout.
  • Information – And occasionally, you may want to simply ask your customers a question.

All of this is now possible from your Prekindle Dashboard.

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