Will you be driving customers to your own website? It’s a good idea, and you want to have the major pieces in place first. Check to see if your website fulfills three important goals before you start advertising:
1) Your website clearly directs customers to make a purchase. Prekindle provides a simple drop-in widget that adds a robust ticketing container to your website. Best of all, it requires no coding for typical websites. The widget also adds the important metadata that search engines rely on to understand your events. More advanced options are available to your developers too. If you prefer to keep it simple, make a prominent link directly to your ticketing page that is always visible.
2) Your web pages includes your tracking pixels. Digital marketing only works if your tracking code (ie: pixel) is added to your important web pages. When it works, it works well. It’s easy to set up from your Prekindle dashboard, but you should add it to your own website as well. Your digital marketing team will be pleased to know Prekindle is highly flexible in this regard. Learn more about general re-targeting and how our abandoned cart technology is powered by Facebook.
3) Your website works on both desktop & mobile devices. Always check your website on both desktop and mobile. Rest assured that your Prekindle ticketing checkout is always adapted to all browsers and devices.
Sometimes your event doesn’t fit the mold. Maybe you aren’t selling tickets, but badges or VIP packages. Maybe your attendees aren’t simply buying, but registering, or signing up. Whatever the case, you can make it crystal clear how to get started without confusion.
Apple Wallet enables iOS users to conveniently add tickets to their personal device. Prekindle now supports Apple Wallet for all events that already offer print-at-home tickets. No action is needed to enable this feature.
iOS customers look for the ‘add to Apple Wallet’ button on their mobile tickets.
iOS customers will then find their tickets with the Apple Wallet app, along with other passes and cards they have stored.
Prekindle currently offers several methods for gaining entry to an event, which can be controlled by event organizers to fit their needs.
Mobile tickets are the most convenient for customers with smartphones. An attendee simply shows the barcode(s) directly from their device. Apple Wallet (brand new) is an extension of mobile tickets for iOS users.
Print-at-home tickets are fast and easy. Typically this is preferred by most event organizers because of the versatility, and robustness when cellular networks are not 100% available.
Physical tickets can be purchased for most events.
Will call can be uses if you want to interact with each attendee at the door, or if they forget their tickets.