Creating ads on Facebook has never been easier. You can now utilize the full power of Facebook’s conversion optimized advertisements for your events on Prekindle.
Your Facebook Pixel is required for Facebook to optimize your ad for conversions.
Prekindle can automatically place your pixel on your event promo pages and checkouts. We provide Facebook with the following customer actions to help optimize your advertisements for conversion: PageView, InitiateCheckout, and Purchase.
Source: www.facebook.com
Ad optimization: When you use the Facebook pixel in combination with the bidding option Optimize for Website Conversions, Facebook will automatically show your ads to people who are most likely to convert.
Measurement: You can measure the number of conversions your ads generate to calculate your return on ad spend. That way you’ll see how much you’re spending for each conversion and can fine-tune your ads accordingly.
Prekindle Pulse 