Will you be driving customers to your own website? It’s a good idea, and you want to have the major pieces in place first. Check to see if your website fulfills three important goals before you start advertising:
1) Your website clearly directs customers to make a purchase. Prekindle provides a simple drop-in widget that adds a robust ticketing container to your website. Best of all, it requires no coding for typical websites. The widget also adds the important metadata that search engines rely on to understand your events. More advanced options are available to your developers too. If you prefer to keep it simple, make a prominent link directly to your ticketing page that is always visible.
2) Your web pages includes your tracking pixels. Digital marketing only works if your tracking code (ie: pixel) is added to your important web pages. When it works, it works well. It’s easy to set up from your Prekindle dashboard, but you should add it to your own website as well. Your digital marketing team will be pleased to know Prekindle is highly flexible in this regard. Learn more about general re-targeting and how our abandoned cart technology is powered by Facebook.
3) Your website works on both desktop & mobile devices. Always check your website on both desktop and mobile. Rest assured that your Prekindle ticketing checkout is always adapted to all browsers and devices.
Sometimes your event doesn’t fit the mold. Maybe you aren’t selling tickets, but badges or VIP packages. Maybe your attendees aren’t simply buying, but registering, or signing up. Whatever the case, you can make it crystal clear how to get started without confusion.
Apple Wallet enables iOS users to conveniently add tickets to their personal device. Prekindle now supports Apple Wallet for all events that already offer print-at-home tickets. No action is needed to enable this feature.
iOS customers look for the ‘add to Apple Wallet’ button on their mobile tickets.
iOS customers will then find their tickets with the Apple Wallet app, along with other passes and cards they have stored.
Prekindle currently offers several methods for gaining entry to an event, which can be controlled by event organizers to fit their needs.
Mobile tickets are the most convenient for customers with smartphones. An attendee simply shows the barcode(s) directly from their device. Apple Wallet (brand new) is an extension of mobile tickets for iOS users.
Print-at-home tickets are fast and easy. Typically this is preferred by most event organizers because of the versatility, and robustness when cellular networks are not 100% available.
Physical tickets can be purchased for most events.
Will call can be uses if you want to interact with each attendee at the door, or if they forget their tickets.
We are excited to announce that starting today, all Prekindle customers can opt to have their tickets printed directly on a batch of delicious home baked cookies. Sugary edible ink is printed directly on the top of your cookies through our cookie partner network. Learn more.
“We are the first ticketing platform to offer this cutting edge integration with the confection industry. Our rich web API makes this possible.” JR – Product Design
Due to the nature of the delivery method, a $15 re-printing fee is required if your tickets “go missing”. Prekindle also recommends leaving your cookies on the dashboard of your car if you prefer a crisper product.
Event feed has been released to all event creators on Prekindle. You can start using it immediately.
What can I do with Event Feed? Post content to your ticket holders. It works similar to a Facebook post, but comments are not currently supported. Examples of posts you may want to create: lineup additions, information about vendors on site, contests, say thank you & more. Learn more here.
How do I access the new tools? Look for the megaphone icon on each of your events on the dashboard.
Do I need to use Event Feed? Nope. Use it only when you need to reach out to your ticket holders.
We support over 7,000 events each year, so we know communication with your ticket holders is critical for clean execution and effective marketing. We have built Event Feed to make this level of event communication easy & effective.
Available starting: September 2018.
For more information, contact firstname.lastname@example.org
Post fun & important information about your event
Announce fun changes. (lineup additions, vendors, etc)
Announce important changes. (delays, schedule updates, cancellation)
Advertise on-site services such as food & beverage.
Mention your sponsors.
Automatically remind customers about their event as it approaches
Improve on-site execution by educating your ticket holders in advance.
Any special information you have defined will be included.
Boiler-plate entry information is included.
Define information to automatically send to ticket holders
Each ticket type can have unique information attached.
Customers will automatically receive this information when buying tickets.
Make a post-event touch point
Optionally say thank you for attending after the event
Do you ever want to get a feel for how well your on-sale is doing without hitting refresh? With Prekindle you can sit back and watch it unfold. Watch your sales, in-cart items, remaining inventory & more with real-time updates and audio alerts. This real-time report is part of our new event-report suite that compliments your account wide reporting suite. It’s easier than ever before to dial in the important information for yourself and your partners. Learn more about Prekindle.
Do you need to know when a certain guest, VIP, or sponsor arrives at your event? With Prekindle you can receive an email alert directly to your mobile device the moment a ticket is scanned or admitted. Simply lookup any purchase using the Prekindle box-office tools, and mark the ticket you are interested in. It’s that simple. Never miss an opportunity to greet your guests in your own personal way.